View Full Version : Switching seats with NASCAR
CommunityEditor
03-27-2009, 12:18 PM
Hoping to attract adrenaline-craving gearhead racing fans to an Air Force career, the service unveiled a new marketing campaign March 23 that tracks the parallels between the runway and the speedway.
The campaign, called “Switching Seats,” revolves around a series of Web videos in which airmen swap jobs with NASCAR drivers and crew.
In the first series, Reed Sorenson, who drives the Air Force-sponsored No. 43 car this season, and F-15 pilot Capt. Dustin “Dollar” Ripley trade rides in their vehicles of choice: Sorenson gets to go supersonic in an Eagle off the coast of Florida and Ripley takes No. 43 for a spin at Concord Speedway, N.C.
No other videos have been posted on the interactive Web site yet, but an Air Force news release promises “webisodes” that put airmen in a NASCAR pit stop and NASCAR crew members in basic training.
In addition to the Web site, http://airforce.com/interactive/nascar, the campaign will have online banner ads and 30-second TV spots in 10 NASCAR markets, according to the release.
Article: http://www.airforcetimes.com/news/2009/03/airforce_nascar_032709/
http://i252.photobucket.com/albums/hh23/aliceamm/Military%20Times/032609af_nascar_800.jpg
AIRMAN 1ST CLASS RAE PERRY / AIR FORCE
Ed Watkins, Brett Morrell and Bryan Jacobsen, NASCAR Sprint
Cup 43 Air Force car crew, explain what it is like to change a
tire on an F-15E Strike Eagle at Seymour Johnson Air Force
Base, N.C. The Air Force Recruiting Service filmed the
mechanics from Richard Petty Motorsports as they interacted
with 4th Fighter Wing aircraft maintainers as part of an Air Force
recruiting video that shows the similarities between NASCAR
and Air Force employment.
MACHINE666
03-27-2009, 01:08 PM
Switching seats with NASCAR
Staff report
Posted : Friday Mar 27, 2009 6:57:58 EDT
Hoping to attract adrenaline-craving gearhead racing fans to an Air Force career, the service unveiled a new marketing campaign March 23 that tracks the parallels between the runway and the speedway.
The campaign, called “Switching Seats,” revolves around a series of Web videos in which airmen swap jobs with NASCAR drivers and crew.
In the first series, Reed Sorenson, who drives the Air Force-sponsored No. 43 car this season, and F-15 pilot Capt. Dustin “Dollar” Ripley trade rides in their vehicles of choice: Sorenson gets to go supersonic in an Eagle off the coast of Florida and Ripley takes No. 43 for a spin at Concord Speedway, N.C.
No other videos have been posted on the interactive Web site yet, but an Air Force news release promises “webisodes” that put airmen in a NASCAR pit stop and NASCAR crew members in basic training.
In addition to the Web site, http://airforce.com/interactive/nascar, the campaign will have online banner ads and 30-second TV spots in 10 NASCAR markets, according to the release.
As many of you know, I've been very critical how the Air Force leadership conducts itself and how it markets itself to the public. I've often commented that we target the trailer park and Joe Bob with the trucker hat and the flanel shirt, or Dewayne from the ghetto when we're out to recruit people for military service, instead of targeting Tucker the trust fund kid or Theo Huxtable who graduated from Harvard or MIT. I am drawing these comparisons at the expense of being politically incorrect (not that I care in the first place) but to prove a point since once again the Air Force is making the stereotype true by selectively targeting a specific audience. They've done it before with the different motorcycles they've had made bearing the Air Force trademark, and even that Monster Truck that smashes other cars - I mean how much more redneck and stereotypical can you get?
PostModern Airman also noticed this disparity when he commented on a separate thread about my disgust towards this approach the Air Force is taking when meeting its recruiting goals. Well, my message to the P.R. folks is simply STOP IT. KNOCK IT OFF. Quit catering to the lowest common denominator. If you're going to recruit, recruit alll across the board, not just to Southerners and people whose in-laws resemble Mr Potato Head or a Jack-o-Lantern. You might as well start paying for recruiting ads on the back of church flyers and pawn shops next because as much as the company answer is to promote diversity, I'm seeing the exact opposite taking place and they're in the same category as Bubba who drives the Ford F-150 Extended Cab with the "3" sticker on the back windshield, and the other sticker of Calvin pissing on the "Chevy" emblem, or vice-versa. Why not try to attract an audience that better represents itself? Sure I joke around here on the message board but in real life I'm nothing like my on-line persona! Target those 4 year degree students to fill enlisted gaps by sweetening the deal to go E instead of O. Make it a minimum requirement for enlistees to have an Associates or to be within a year of completion before they're even allowed to sign any kind of paperwork. Seriously, why is this the target audience of choice?
:confused: :confused: :confused: :confused: :confused:
Variable Wind
03-27-2009, 02:11 PM
Machine, dont be stupid, have you ever been to a NASCAR race in Pocono or Las Vegas? NASCAR isnt all about white rednecks anymore, and if you looked at the demographics you would see that it is becoming extremely more mainstream.
That said, NASCAR is stupid, if you want to watch REAL auto racing watch World Challenge, GT or even better F-1 racing. Motorsport isnt all about left hand turns.
Measure Man
03-27-2009, 02:23 PM
Machine, dont be stupid, have you ever been to a NASCAR race in Pocono or Las Vegas? NASCAR isnt all about white rednecks anymore, and if you looked at the demographics you would see that it is becoming extremely more mainstream.
That said, NASCAR is stupid, if you want to watch REAL auto racing watch World Challenge, GT or even better F-1 racing. Motorsport isnt all about left hand turns.
NASCAR rules...
F-1 sucks...no bumpdrafting, blocking, three-wide racing...not much in the way of pit strategy...hardly any passing at all...if you qualify up front and don't have any catastrophic failures, you win.
Variable Wind
03-27-2009, 02:35 PM
NASCAR rules...
F-1 sucks...no bumpdrafting, blocking, three-wide racing...not much in the way of pit strategy...hardly any passing at all...if you qualify up front and don't have any catastrophic failures, you win.
Personally I like F-1 because its the best of the best drivers in the fastest cars that science can build. There isnt this "lets make the cars race slower for safety" crap like in NASCAR and it has gotten to the point where NASCAR is like Pro Wrestling, more about the drama than substance. I used to be big into it, I still root for Juan Pablo but for the most part its lost its overall appeal.
A good mixture is the World Challenge and GT series. Being a former corvette techie I love seeing the C6-R totally dominate the field but the cars are a lot more bad ass. Who would have ever thought that NASCAR would be based on 4 door sedans. :rolleyes:
Measure Man
03-27-2009, 02:44 PM
Personally I like F-1 because its the best of the best drivers in the fastest cars that science can build. There isnt this "lets make the cars race slower for safety" crap like in NASCAR and it has gotten to the point where NASCAR is like Pro Wrestling, more about the drama than substance. I used to be big into it, I still root for Juan Pablo but for the most part its lost its overall appeal.
well, there is a certain coolness to the tech part of F-1, but doesn't make for good racing so much...
I agree NASCAR's attempts to equalize the field with COT and all, kind of wrecked it a little...some of the tracks are super boring now...single file racing for 498 miles than go crazy for 30 until someone wipes out...then finish under yellow with whoever happened to have a bumper ahead at the moment gets the win.
Still some good racing out there for the most part...I'm a huge fan...will be going to Richmond race May 2....woo hoo.
Variable Wind
03-27-2009, 02:48 PM
well, there is a certain coolness to the tech part of F-1, but doesn't make for good racing so much...
I agree NASCAR's attempts to equalize the field with COT and all, kind of wrecked it a little...some of the tracks are super boring now...single file racing for 498 miles than go crazy for 30 until someone wipes out...then finish under yellow with whoever happened to have a bumper ahead at the moment gets the win.
Still some good racing out there for the most part...I'm a huge fan...will be going to Richmond race May 2....woo hoo.
Youll be in my hood. Do you normally hit up the Richmond track?
COT was a mistake, I didnt mind toyota's entrance but I think that while the whole race isnt rigged, something is suspicious surrounding the records of whoever is popular at the time. I think a lot of the older drivers lost their nerve after D.E. died, he was damn near indestructible.
Gunner7
03-27-2009, 02:48 PM
All applicants for active duty are screened in three areas. Moral, Mental, and Physical. A more earthy description would be Brains, Balls, and Brawn. While Johnny/Suzie the college graduate may be more Brain qualified they may be less qualified in the Balls department. At the age of 18 they made a decision to not enter active duty as an enlisted member. It was perhaps because of urging from influencers or the realization that service did not come before their own interest but in any case it puts them in the less ballsy category. While our friends from less than oppulent means can be well endowed in the brain area they made a decision at an early age to exchange their current living conditions for one in uniform. Throughout their careers both categories can work on improving their deficient areas but for the most part they will retain their original level of altruistic behavior. Marketing to a segment of society that has a propensity to be well qualified in ALL areas (balls) is just smart business. If all active duty members were college graduates we could not afford to compensate them sufficiently to compete with the civilian market.
ringjamesa
03-27-2009, 02:50 PM
Machine, you are missing the point my brother. What does the AF need the most of? People who can turn a wrench-either on a Gen set, ground vehicle, or an Aircraft. How would you go about finding those people.......hmmmmm that's a toughie. Should we target the caviar and champagne circuit or go somewhere that tends to have a lot of gearheads? It isn't rocket science. However, when you are looking for.....um rocket scientists...THEN you target that demographic. Unfortunately for you, we get plenty of officer applicants-more than we know what to do with, and most of the non mechanical/electronic career fields are not very hard to fill...Why spend money to fix a problem we don't have? It makes logical sense to spend the money in a way targeted to fill the need. If you believe that the mechanical/electronic career fields are overmanned, I suggest you give the functionals at AFPC a call. I'm sure they will be happy to set you straight.
Measure Man
03-27-2009, 02:56 PM
Youll be in my hood. Do you normally hit up the Richmond track?
COT was a mistake, I didnt mind toyota's entrance but I think that while the whole race isnt rigged, something is suspicious surrounding the records of whoever is popular at the time. I think a lot of the older drivers lost their nerve after D.E. died, he was damn near indestructible.
It'll be my first time there...I'm new to the area.
But yeah...I agree on the second part too. Let's face it...if there is some rain going on...they'll be a lot more likely to call the race over if a Hendrick's car is leading.
Or you know...if a car has a 4 second lead with 3 laps to go...if Gordon or Johnson are in second place...there'll probably be some debris on the track...yellow flag...green, white checker restart. If those guys are leading with Tony Stewart in second...debris? what debris?
(yeah, I'm a Tony Stewart fan)
Variable Wind
03-27-2009, 02:59 PM
It'll be my first time there...I'm new to the area.
But yeah...I agree on the second part too. Let's face it...if there is some rain going on...they'll be a lot more likely to call the race over if a Hendrick's car is leading.
Or you know...if a car has a 4 second lead with 3 laps to go...if Gordon or Johnson are in second place...there'll probably be some debris on the track...yellow flag...green, white checker restart. If those guys are leading with Tony Stewart in second...debris? what debris?
(yeah, I'm a Tony Stewart fan)
LMAO...I cant stand Stewart, well hes calming down some so my opinion of him is going up. The Busch brothers I really think are dumb as hell. That said, Stewart I think is the best driver in the circuit (though Id like to see him go up against JP Montoya in an indy race since they are both 500 winners)
Richmond is a good track, its not the best but you always get a few accidents...well I havent been able to go to one since joining the service but it WAS always good. If you decide go to back this fall let me know.
AF love/hate relationship
03-27-2009, 04:31 PM
i guess the NASCAR theme is okay, but i dont like how they constantly remind me with thier recruiting that fighter pilots are the coolest people on earth, and you need to join the air force so you might meet one...
oh and the pilot, capt ripley, was at langley when i there, he was in cosmo or something and they made a big deal out of it...i really hate that part of the air force....
Variable Wind
03-27-2009, 04:50 PM
i guess the NASCAR theme is okay, but i dont like how they constantly remind me with thier recruiting that fighter pilots are the coolest people on earth, and you need to join the air force so you might meet one...
oh and the pilot, capt ripley, was at langley when i there, he was in cosmo or something and they made a big deal out of it...i really hate that part of the air force....
Guess you missed the point of sale/recruiting.
chevyman
03-27-2009, 10:24 PM
It'll be my first time there...I'm new to the area.
But yeah...I agree on the second part too. Let's face it...if there is some rain going on...they'll be a lot more likely to call the race over if a Hendrick's car is leading.
Or you know...if a car has a 4 second lead with 3 laps to go...if Gordon or Johnson are in second place...there'll probably be some debris on the track...yellow flag...green, white checker restart. If those guys are leading with Tony Stewart in second...debris? what debris?
(yeah, I'm a Tony Stewart fan)
I have to agree with you on this one. I getting to the where I don't care if I watch NASCAR anymore. I did start watching the American LeMans series. I think the racing is better in that series.
MACHINE666
03-28-2009, 02:50 AM
Machine, dont be stupid, have you ever been to a NASCAR race in Pocono or Las Vegas? NASCAR isnt all about white rednecks anymore, and if you looked at the demographics you would see that it is becoming extremely more mainstream.
That said, NASCAR is stupid, if you want to watch REAL auto racing watch World Challenge, GT or even better F-1 racing. Motorsport isnt all about left hand turns.
Okay...perhaps I'm not presenting my viewpoint here in the best manner possible. Let's try a different approach. What it is that I'm trying to point out is that this is a cultural stereotype that is being reinforced by a corporate entity, just like the way McDonald's targets the black community with the commercials they make. Out of the many different bases that I've been assigned to, the common thread of NASCAR fans that I saw in the military was that they resided predominantly below the Mason-Dixon Line, all had a Southern drawl or twang to a certain extent, and had more country music albums than you could shake a stick at. None of my coworkers or friends watch NASCAR or anything remotely like it which is why I'm mentioning this, since there is a significant percentage of the active duty population that I've worked with on a long-term basis who don't enjoy this kind of entertainment or lifestyle. Even AAFES promotes this 'lifestyle' by the clothing they sell (lotsa Harley Davidson and race car paraphenalia for sale), the obnoxious music they pump through their PA system at the BX, and the promotional ads at military car sales. I see it being done all the time too. Not that I go out of my way to see what kind of recruiting commercials the DoD is putting out, but I do pay attention when these articles are presented, and I don't ever remember another predominant demographic that the Air Force has tried targeting. Living in DC as a kid and then growing up in Southern California, I never saw ads that targeted that lifestyle or the interests (i.e. surfing, skateboarding, entertainment industry, etc), and as sure as I don't want to give the Air Force any more ideas, they could've easily used the Tops in Blue as their mechanism to get people through the door - kinda like American Idol but on a lame note (pun completely intended). Sure you need wrench-turners to fix an A-10 warthog but in no way do I equate NASCAR with jets, the military or anything that is high tech. A carburetor is a carburetor whether it's in a Honda Civic or Dale Earnhardt Jr's race car. I don't remember seeing ads where they've used CSI, E.R. or JAG in order to attract cops, medics, supply or MPF personnel which are just as vital to the Air Force mission, nor the push to differentiate between the various elements within the American society. Am I making sense here?
MACHINE666
03-28-2009, 03:03 AM
And guessing by the many posts about racing I can see that I've hit the wrong audience. It kind of reinforces the intent of my original message. Perhaps some different view points will pop up in support of what I'm saying.
Variable Wind
03-31-2009, 09:33 AM
And guessing by the many posts about racing I can see that I've hit the wrong audience. It kind of reinforces the intent of my original message. Perhaps some different view points will pop up in support of what I'm saying.
Perhaps people who like NASCAR are more likely to serve the US military. There is nothing wrong with an effective and proven marketing strategy. And again, many NASCAR race tracks are up north or way out west, so your Mason-Dixon line comment is inaccurate at best.
MACHINE666
03-31-2009, 09:44 AM
Not exactly. I've seen more NASCAR fans when I was living in North Carolina than anywhere else. You couldn't throw a rock without hitting one practically. Same with Florida when I visited there.
Variable Wind
03-31-2009, 10:09 AM
Not exactly. I've seen more NASCAR fans when I was living in North Carolina than anywhere else. You couldn't throw a rock without hitting one practically. Same with Florida when I visited there.
Well A) NC is the HOME of NASCAR, most of the drivers live there and most of the teams are employed there. and B) Daytona is THE mecca of NASCAR. But I have been to places like PA, NV, AZ, MI, OH where NASCAR is very popular as well.
MACHINE666
03-31-2009, 10:14 AM
Okay but pound for pound you'll find more people in the South who will swear by Jesus Christ, Jack Daniels and Dale Earnhardt Jr than you will anywhere else in the States, and that's something you can't deny Variable! :D I think if the National Anthem were to get amended today it would include something along those lines if the South hadn't lost the Civil War.
Variable Wind
03-31-2009, 10:38 AM
Okay but pound for pound you'll find more people in the South who will swear by Jesus Christ, Jack Daniels and Dale Earnhardt Jr than you will anywhere else in the States, and that's something you can't deny Variable! :D I think if the National Anthem were to get amended today it would include something along those lines if the South hadn't lost the Civil War.
LOL, yes, but that doesnt deny the fact that its also a sport with an ever increasing fan base and popularity. I dont think you can say that the military departments are doing anything more than making a sound recruitment maneuver.
WILDJOKER5
03-31-2009, 10:41 AM
Okay...perhaps I'm not presenting my viewpoint here in the best manner possible. Let's try a different approach. What it is that I'm trying to point out is that this is a cultural stereotype that is being reinforced by a corporate entity, just like the way McDonald's targets the black community with the commercials they make. Out of the many different bases that I've been assigned to, the common thread of NASCAR fans that I saw in the military was that they resided predominantly below the Mason-Dixon Line, all had a Southern drawl or twang to a certain extent, and had more country music albums than you could shake a stick at. None of my coworkers or friends watch NASCAR or anything remotely like it which is why I'm mentioning this, since there is a significant percentage of the active duty population that I've worked with on a long-term basis who don't enjoy this kind of entertainment or lifestyle. Even AAFES promotes this 'lifestyle' by the clothing they sell (lotsa Harley Davidson and race car paraphenalia for sale), the obnoxious music they pump through their PA system at the BX, and the promotional ads at military car sales. I see it being done all the time too. Not that I go out of my way to see what kind of recruiting commercials the DoD is putting out, but I do pay attention when these articles are presented, and I don't ever remember another predominant demographic that the Air Force has tried targeting. Living in DC as a kid and then growing up in Southern California, I never saw ads that targeted that lifestyle or the interests (i.e. surfing, skateboarding, entertainment industry, etc), and as sure as I don't want to give the Air Force any more ideas, they could've easily used the Tops in Blue as their mechanism to get people through the door - kinda like American Idol but on a lame note (pun completely intended). Sure you need wrench-turners to fix an A-10 warthog but in no way do I equate NASCAR with jets, the military or anything that is high tech. A carburetor is a carburetor whether it's in a Honda Civic or Dale Earnhardt Jr's race car. I don't remember seeing ads where they've used CSI, E.R. or JAG in order to attract cops, medics, supply or MPF personnel which are just as vital to the Air Force mission, nor the push to differentiate between the various elements within the American society. Am I making sense here?
The thing about it is, they dont have to recruit for SPs, MPF, Supply or services career fields, When someone trying to get into the AF for the mechanic job doesnt qualify, were do they get stuck? As for the medic, that should be more recruited on the back of ambulances. You have to either want to be a medic or you most likely not make it through if forced to that career field.
goldbadge
03-31-2009, 07:09 PM
You want to shoot at an awesome enlisted demographic I would look at sport compact drag racing and drifting. Not a huge fan of drifting myself but I have done set ups at both events and its crawling with mech/elec interested kids between 17-27. It would cost a fraction of what a NASCAR tour takes.
I understand the why the Air Force goes after nascar.....influencers. Mom, dad, grandpa, uncle jim-bob-jethro. Plus a huge fan base.
Variable Wind
04-01-2009, 09:17 AM
You want to shoot at an awesome enlisted demographic I would look at sport compact drag racing and drifting. Not a huge fan of drifting myself but I have done set ups at both events and its crawling with mech/elec interested kids between 17-27. It would cost a fraction of what a NASCAR tour takes.
I understand the why the Air Force goes after nascar.....influencers. Mom, dad, grandpa, uncle jim-bob-jethro. Plus a huge fan base.
I will grant you that some sport compact kids know what they are doing...however judging by the craftsmanship of much of the sport compact community, I wouldnt want one of those kids working on the AGPU much less an aircraft or a humvee.
Street racers make me gag.
WILDJOKER5
04-01-2009, 09:24 AM
Plus, they make enough money working on the cars. The AF isnt going after the mechanics of NASCAR, they are going after the fans. Just cause I am a fan of the MLB, doesnt mean I can play on the AF softball team. Usually the fans of street racing can do their own work and get paid hella good doing that kinda work. Not thinking about serving their country, but lets be honest, how many people have a great paying job but come in the service to serve? I came in out of high school for a job, it has grown on me how i like to serve my country.
MACHINE666
04-01-2009, 11:29 AM
Joker I was put into the medical careerfield when I came into the military - I was a paramedic for 13 years until my AFSC was forced to shred and I was involuntarily cross-trained. Now I fly a desk all day. Originally I wanted to be a cop and I thought the AF would give me that training - man am I so glad I never got the job in the first place. There are days when I really miss being on a ambulance crew and all the fun stuff we had to play with (ambu-bag, AED, KED, etc).
I think we should have more medical staff and less wrench-turners, even if we have to out-source it. The medical system stinks, plain and simple. The Stars & Stripes wrote a scathing article on how AHLTA (the electronic medical records system the clinic now uses) was the main reason many doctors, nurses and enlisted people decided to leave. TriCare? Forget it. TRASH CARE is more like it. We have no great 'bogeyman' to fight now that the Cold War has been over for almost 20 years and these pissant terrorists we're policing are better suited for AFSOC or Special Forces - but we continue to justify spending billions of dollars wasting on all these jet fighters that can be reduced since we have UAVs now and instead spend the money on the DoD social programs. Better housing, better schooling, better health care. Better PAYCHECK.
I know that was off-course of the original message, but the point I am making is that we should let Johnny Cow-pie join the Army to become a ground-pounder and Humvee driver and that's where recruiting using NASCAR celebrities should come into focus. We should be, and need to continue targeting the computer geeks, video game nerds, Trekkie and anime perverts since they make the best Comm, aircrew, Intel and mission support people that the Air Force relies on to get the job done. That's the audience that we should be aiming for.
Variable Wind
04-01-2009, 11:38 AM
Joker I was put into the medical careerfield when I came into the military - I was a paramedic for 13 years until my AFSC was forced to shred and I was involuntarily cross-trained. Now I fly a desk all day. Originally I wanted to be a cop and I thought the AF would give me that training - man am I so glad I never got the job in the first place. There are days when I really miss being on a ambulance crew and all the fun stuff we had to play with (ambu-bag, AED, KED, etc).
I think we should have more medical staff and less wrench-turners, even if we have to out-source it. The medical system stinks, plain and simple. The Stars & Stripes wrote a scathing article on how AHLTA (the electronic medical records system the clinic now uses) was the main reason many doctors, nurses and enlisted people decided to leave. TriCare? Forget it. TRASH CARE is more like it. We have no great 'bogeyman' to fight now that the Cold War has been over for almost 20 years and these pissant terrorists we're policing are better suited for AFSOC or Special Forces - but we continue to justify spending billions of dollars wasting on all these jet fighters that can be reduced since we have UAVs now and instead spend the money on the DoD social programs. Better housing, better schooling, better health care. Better PAYCHECK.
I know that was off-course of the original message, but the point I am making is that we should let Johnny Cow-pie join the Army to become a ground-pounder and Humvee driver and that's where recruiting using NASCAR celebrities should come into focus. We should be, and need to continue targeting the computer geeks, video game nerds, Trekkie and anime perverts since they make the best Comm, aircrew, Intel and mission support people that the Air Force relies on to get the job done. That's the audience that we should be aiming for.
Looked in a tech mag anytime lately? Every branch of service is advertising in them. They target ALL audiences.
Variable Wind
04-01-2009, 11:39 AM
http://www.caranddriver.com/reviews/hot_lists/high_performance/motorsports/obama_orders_chevrolet_and_dodge_out_of_nascar_car _news
Just read that on drudge...very interesting. ;)
Measure Man
04-01-2009, 12:41 PM
http://www.caranddriver.com/reviews/hot_lists/high_performance/motorsports/obama_orders_chevrolet_and_dodge_out_of_nascar_car _news
Just read that on drudge...very interesting. ;)
That sucks...
Variable Wind
04-01-2009, 12:43 PM
That sucks...
Dude, its an april fools joke.
Measure Man
04-01-2009, 12:44 PM
Dude, its an april fools joke.
Dammit...you got me...I was looking on the Nascar site wondering why there wasn't a big uproar over it...and here I'm think Hyundai vs. Toyota in NASCAR?...next they'll be coming for our guns! lol.
Variable Wind
04-01-2009, 12:48 PM
Dammit...you got me...I was looking on the Nascar site wondering why there wasn't a big uproar over it...and here I'm think Hyundai vs. Toyota in NASCAR?...next they'll be coming for our guns! lol.
Got my wife too...lol its a pretty funny article actually, I love the picture of the hyundai goodwrench COT.
WILDJOKER5
04-01-2009, 12:55 PM
I know that was off-course of the original message, but the point I am making is that we should let Johnny Cow-pie join the Army to become a ground-pounder and Humvee driver and that's where recruiting using NASCAR celebrities should come into focus. We should be, and need to continue targeting the computer geeks, video game nerds, Trekkie and anime perverts since they make the best Comm, aircrew, Intel and mission support people that the Air Force relies on to get the job done. That's the audience that we should be aiming for.
Should have billboards up in WoW and other MMO's for the AF, huh?
Variable Wind
04-01-2009, 12:59 PM
Should have billboards up in WoW and other MMO's for the AF, huh?
They already do.
WILDJOKER5
04-01-2009, 01:03 PM
Really, I must be out of touch with the game since I kicked my addiction.
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