Sailors take aim at new recruiting slogan

[CommunityEditor]

The Navy is no longer promising young people that enlisting will “accelerate their lives.” Now it’s pitching them the chance to become part of “a global force for good.”

The Navy’s new advertising slogan: “America’s Navy: A Global Force For Good,” has begun to appear online and in print, as part of a new campaign getting underway in time for the service’s 234th birthday Oct. 13.

One of the first print ads appeared in the Oct. 5 edition of Navy Times, which hit newsstands Monday, and one of the first TV spots in the campaign was posted on the Navy’s YouTube site.

As a narrator intones about the call to serve, the commercial includes footage of special warfare combatant-craft crewmen; sailors serving in the Pacific in World War II; and sailors helping flood victims. Reprising their appearances in this new campaign are the carrier Nimitz and the hospital ship Mercy, which starred in the Navy’s most recent “Accelerate Your Life” TV spots.

“Accelerate Your Life” still appears on the Navy’s recruiting Web site, Navy.com, and its Spanish-language counterpart, elNavy.com, and it’s likely the two slogans will coexist for a few weeks until “A Global Force For Good” becomes ubiquitous in Navy advertisements.


http://i252.photobucket.com/albums/hh23/aliceamm/Military%20Times/093009nt_newslogan_800.jpg
NAVY VIDEO
Screengrab from the Navy's video for the service's new slogan.

[SailorDave]

I think they should show a Deck seaman chipping paint and sweeping the pier and say "This could be your job for the next few years".

[Astonished]

Did anyone else notice how the emblem with the new Navy slogan looks like an Officer Crest squashing an enlisted man's anchor. Good job, maybe next time someone will look over the plans from the good idea fairy.

[Unregisteredrecruiter]

Whos the Genius that came up with the new slogan?? Here I'll do you one better;

America's Navy: We'll knit you a sweater.

I dont foresee to many of these kids walkin into a recruiting station saying " I want to be part of a Global Force for Good!!!"

Go back to the driving board on this one Big Navy.

[redcrown]

Some bearycrat is getting paid thousands of dollars to think these thinks up. Here is a couple of freebes

United States Navy: Kicking ass and taking names.

United States Navy: Killing people and breaking things. Thats our job.

[YomanDenver]

Why are we America's Navy now? Is that to clear up confusion between Canada's or Mexico's Navies that show recruiting ads in the states? I'm indifferent about it. I'm sure it'll get knocked around just like "Accelerate your life" did.

[Variable Wind]

Laaaaame. Maybe instead they can just say:

Americas Navy: (insert 60's hippy song chorus here)

[hilltop8286]

"A Global Force For Good" -- isn't that Team America's slogan?

[SailorDave]

I wish we were as cool as Team America.

[Variable Wind]

I wish we were as cool as Team America.

You might be cool, but youll never be puppet-sex cool.

[SailorDave]

You might be cool, but youll never be puppet-sex cool.

Do you have to rub it in ?? :(

[Yggdrasil]

Do you have to rub it in ?? :(

Well, since VW is Army, you could remind him that rock bottom is a tie between "Army of One" and "Army Strong."

Having worked at a MEPS as a classifier, I think it's important that Navy commercials actuall sell the Navy, not career fields within the Navy. That said, the best Navy recruiting campaign ever - and the one that was probably the shortest lived - was "Let the Journey Begin." Those commercials actually epitimozed everything that the Navy was about.

[Variable Wind]

Well, since VW is Army, you could remind him that rock bottom is a tie between "Army of One" and "Army Strong."

Having worked at a MEPS as a classifier, I think it's important that Navy commercials actuall sell the Navy, not career fields within the Navy. That said, the best Navy recruiting campaign ever - and the one that was probably the shortest lived - was "Let the Journey Begin." Those commercials actually epitimozed everything that the Navy was about.

Hey, let me revel in the fact that its not just the Army with the corny stupid slogans anymore.

[Battleshort]

The moron who came up with this slogan is the same one who suggested the names to SECNAV for the LCS class.
Freedom LCS 1
Independence LCS 2
Fort Worth LCS 3
Coronado LCS 4

[YomanDenver]

Hey, let me revel in the fact that its not just the Army with the corny stupid slogans anymore.

Say what you want about the slogan, the new commercial isn't half-bad. Now if we can just get the Navy to move away from commercials showing Spy radar zooming in on a fly on a guy's shoulder, and we'll be good to go.

[ELWOODBLUZ]

"Life, Liberty and the Pursuit of All Who Threaten It" was pretty good bumper-sticker ware.

Global Force for Good? Milquetoast city

[tmurphy]

I think they should show a Deck seaman chipping paint and sweeping the pier and say "This could be your job for the next few years".
LOL---The video seems like it is aimed towards that USMC/Army recruit who might look at the Navy as another option.
Look on the bright side, we got new uniforms and a new slogan all in the same year. The Navy is changing so fast, what's next? Soldiers and Airmen on ships?

[trble]

My gut reaction is this is a bad slogan. Sounds like something out of Singapore... be called up to National Service. just something else for people to laugh about. Have a fine Navy Day!!!!

[CommunityEditor]

The Navy’s new recruiting slogan, “America’s Navy: A global force for good,” was designed from the outset to motivate existing sailors as much as to entice young people to enlist.

But according to reactions by Navy Times readers in the week since the slogan was made public, that plan isn’t working.

“Holy cow! This is getting really stupid. Why do we need to change our slogan again? I don’t think it describes the Navy at all,” said Machinist’s Mate 1st Class (SS/SW) Michael Dayton, stationed at Puget Sound Naval Shipyard in Bangor, Wash.

Navy Times received 56 e-mails from readers, and all but six disliked the slogan.

Their reasons were many. Several sailors said they worried the new slogan was wrong for the Navy’s reputation as a combat force.

“This bumper-sticker jingle would look good on a flower-toting cart, but when an [aircraft carrier] that displaces over 100,000 tons pulls up off your coast, generally the thought is, ‘Oh crap, the U.S. Navy is here,’” said Information Specialist 1st Class (SW/AW) Joshua Forman, of the 2nd Fleet Military Intelligence Operations Center.

Others said they didn’t like what they saw as the Navy using too preachy a sales pitch.

“I think the new Navy slogan is utterly ridiculous,” said Hospital Corpsman 2nd Class (FMF) Gabriel Michaels, attached to 2nd Battalion, 8th Marines, in Camp Dwyer, Afghanistan. “It evokes feelings of moral superiority and control — which is not something we are or need — and completely brushes aside the fact that we are a vastly technologically superior Navy when compared to others.”

Some people disliked the slogan for practical reasons: “This is not ‘America’s Navy.’ It is the United States Navy … America encompasses two continents. The United States is located in just one. Tell them to get it right,” said retired Lt. Cmdr. Bill Jones.

Other people disliked it because it sounded too over the top: “It sounds like a catchphrase for a bunch of superheroes,” said Chief Aviation Machinist’s Mate (AW) Randy Whitney, just one of the sailors who invoked the 1970s cartoon classic “Super Friends.”

“Do they plan on moving all the Navy’s Pentagon offices to the Hall of Justice?” Whitney asked.

To be sure, two sailors did say unequivocally that they liked the change.

Operations Specialist 3rd Class Daniel Leaks, of Fleet Area Control and Surveillance Facility Virginia Capes, Va., said he appreciated the slogan’s focus on the Navy’s service all over the world.

“I believe that the new slogan is a brilliant idea that represents the Navy as a family and fighting for one goal, and that goal is protecting our United States,” he said.

Master-at-Arms 3rd Class Gary Adams, an individual augmentee serving with the Army’s 705th Military Police Battalion in Camp Taji, Iraq, also liked how the new campaign reflected what the Navy does today.

“I think it is right on the spot,” Adams said. “We are outside the box more than any other branch in these times.”

Risks and rewards
Capt. Phil Altizer, Navy Recruiting Command’s head of advertising, acknowledged to Navy Times that “A global force for good” was an unusual campaign. The Navy and its advertising vendor, Campbell-Ewald, deliberately built a recruiting pitch not based on potential recruits’ self interest — join the Navy, get money for college — but on their sense of service, he said.

“It’s absolutely a risk — every time you invest in something like that, it’s a risk,” Altizer said. “The reward is not even fully evident to us, but if we do this right and well, the benefits are going to be just huge.”

Campbell-Ewald, which has been the Navy’s main advertising agency since 2000, was awarded its third five-year contract in May, worth as much as $800 million, partly on the strength of its “A global force for good” re-branding concept. The company and Recruiting Command have enough evidence that convinces them today’s young people will respond to an appeal to a higher purpose, Altizer said.

“That call to service — that does resonate powerfully with millennials,” he said, referring to the generation born in the 1980s and 1990s, for whom computers and the Internet have always been around.

“We need to ... let people know the Navy is a much more than a lot of folks who go out there and stomp bad guys — although we do that,” Altizer said. “You’ve got the ability to dial up from a hard power-focused message, all the way down to the soft power.”

That’s why footage of sailors delivering humanitarian supplies and a glamour shot of the hospital ship Mercy form big parts of the Navy’s first TV spot using the new slogan, which Recruiting Command is launching to coincide with the Navy’s birthday Oct. 13.

Another element in the commercial is footage of World War II-era sailors fighting in the Pacific, which Altizer said was to link the Navy’s heritage to today’s service — critical, he said, given that ever-fewer veterans are available to do that in person.

“I joined the Navy when I was 18 on a ROTC scholarship at [Virginia Military Institute], but I already knew from age 5 what I was gonna do because my dad was in the Navy and my mother was a Navy nurse,” he said. “That huge footprint of people that can tell sea stories from World War II is dying off rapidly — the people with Navy experience, who influence young people to make the Navy a career, is shrinking rapidly.”

Which is why, Altizer said, Recruiting Command intends “A global force for good” as much for an internal audience as an external one — to motivate regular sailors, as well as recruiters, to sell the Navy.

“‘Accelerate your life’ was never designed to energize sailors, veterans, influencers and stakeholders about naval service,” he said. “‘Global force for good’ is a failure if it does not do that,” he said. “It must do that.”

Slogans for the fleet
1996-2001: “Let the journey begin”

2001-2009: “Accelerate your life”

2009: “America’s Navy: A global force for good”


Article: http://www.navytimes.com/news/2009/10/navy_slogan_101109w/

[ddevlin]

What's next? Are they going to change Anchors Away? :mad: How in the hell did it ever get this far? Tree hugging liberals need to retire, bottom line. United States Navy, not Americas Navy. :mad:

[UNn00b]

Because I honestly don't know..can someone tell me how the Marines came up with thier slogan? "America's navy: A Global Force for Good"..are you kidding me? To me, this new slogan shows how out of touch with the warfighter and everday sailor the creators really are. I know, I know, I read the spiel about what they were trying to portray and who the target audience is...our basic mission hasn't changed in 234 years shipmates, warheads on foreheads, so why should the advertising? I come back to the USMC slogan because it brings up a point...if it ain't broke, don't break it. How many slogans have they had? One that I know of. Change the commercial, not the slogan..I still think that "Life, Liberty and the Pursuit of those who threaten it" is a damn good one. Sums it up doesn't it?

[Variable Wind]

I finally saw a Navy commercial with the new slogan last night. Stupid. About the only cool thing about the ad was the fact that James Earl Jones was narrarating it. The message was a bit lame at the end.

[AT2 ANDREWS]

We can all agree that this slogan doesn't portray the Navy in the light that it deserves. With that being said, how about instead of making little snide remarks on a public forum about how lame it is and comparing it to Team America or the Justice League, we actually do something about it. I'm sure most of you can think of some great slogans that would be a better replacement but the main goal of this slogan is recruiting, not comedy or dominance over other nations. Personally, I have been on a humanitarian mission for the Navy and know many people that do COMRELS that fix up schools, homeless shelters, and retirement homes while deployed to other nations. if you ask me that would go right along with the slogan of a "Global force for good". Do i like the slogan, no, but do i understand why it IS the slogan, yes.

[SGT Joe Snuffy]

Hey, let me revel in the fact that its not just the Army with the corny stupid slogans anymore.

Yep, gotta concur with that one. When I went to basic I didn't even know what the Army of One was. I thought we were still Be All That You Can Be, I wish we still were. Now Army Strong (shaking my head)....lol. Unfortunately boys, I gotta admit the Marines got us all on this one.

[DarkHeart]

Liberals and tree huggers responsible for a slogan that sounds preachy in a very Christian way? Na, I'm gonna blame conservatives for this one.

Why do we need a slogan at all? All you need is a montage set to some heavy, adrenalin pumping music that the kids listen to these days and end with a shot of a carrier group with some of the new jets and sea stallions. The only words you need superimposed on that is "U.S. Navy." What the hell do you need a slogan for when you have shit-your-pants imagery like that? The only non-Navy footage that comes close to the amount of awesome that a carrier group inspires is a shot of apaches coming over a dune and lighting some poor bastard up.

The only slogans that are discriptive enough to do the Navy justice have too many 4 letter words in them. So screw it, until the US public gets over itself about being PC.

[scrag]

I saw the new ad and thought it was a cross between Patton he movie meets the Obama's.....
So here are some ideas for new Navy Slogans:

NAVY we aren't just a group of rectal rangers

NAVY A sounding from a grounding

NAVY Screw college I am here for the beer and hookers

NAVY We rock because we can pass Nuclear Weapon's Inspections and the USAF can't HA HA

NAVY Work Up for another Inspection

NAVY because the USAF was full

NAVY Our Cammies make as much sense as our ads

NAVY We blow stuff up

NAVY COMMENCE FIELD DAY!!!!!!:eek:

[hawk71049]

.



“ when an [aircraft carrier] that displaces over 100,000 tons pulls up off your coast, generally the thought is,


‘Oh crap, the U.S. Navy is here,’”


said Information Specialist 1st Class (SW/AW) Joshua Forman, of the 2nd Fleet Military Intelligence Operations Center.

After reading the last post from Military Times, I think, Specialist 1st Class Forman, pretty much said it all… perhaps a little too simple… idk.. but, ya know, what… you see a ship, such as a aircraft carrier coming into port, or while on maneuvers, jets taking off from its decks, *the ear deafening sound*… *the actions taking place* what more can an opposing force say, but….


‘Oh crap, the U.S. Navy is here’



.

[penguinman000]

Wow. It's like we paid the folks who write South Park and the script for Team America World Police to come up with a slogan. All we need to do now is change our song from Anchors Aweigh to America F*&k Yeah!

I wonder how many people that participated in this stroke of genius are also on task force uniform?

[Sailor1968]

I've heard that Sailors (not bureaucrats) came up with this new slogan to represent all the good our Navy does around the world. I've never met a Sailor come home from an humanitarian mission who wasn't proud of the GOOD they did for our nation in the hearts and minds of people around the world. Our previous slogan, Accelerate your life, had run its course since 2001. It was time for a change for our Sailors we hope to recruit today to serve in our Navy in the future.

[Ranger86]

Some of my daughter's friends from her high school were over this weekend and saw the commercial during a football game. They loved it! One of them (a 16 year old Hispanic female) was ready to join because she said she would like to be part of something that did good for others.

[AnchorsAweigh]

I wonder if previous slogans were ridiculed when they were first launched? Perhaps we should give this one a little time, especially to see what our younger potential recruits think about a Global Force for Good.

[DarkHeart]

I like to think I stll have my fingers on the pulse of todays youth. A Global Force for Good probably sounds pretty pertencious to kids these days. Maybe this would apeal to bible belt kids like my cousins but this isn't going to do anything for kids in the State I grew up in.

Just had a though, maybe this would be more appropriate during peace time, when Humanitarian Missions are the norm. GFfG is kind of missleading during an unpopular "war."

[scrag]

I know my three boys (1 a junior, the other a senior in HS) and my oldest a junior in college laughed at it everytime they saw it. One asked "Imagine the look on there face when they have to kill something".

The Military is a multi faceted tool it's primary mission is to defend the country and whacking global retards and zealots. This new slogan which is misleading to some degree is about the same as dressing Marines up as crossing guards with a witty catch slogan that is BS.

If you compare it with the latest USAF ad it is even funnier (Star Wars meets the BOATNIKS) (even though the USAF thinks it is blowing stuff up in space or whatever anyone who can read a headline knows better). Meanwhile we are fielding the TOMAHAWK Block Snickers which will make all the kiddies like us....

BLEEEEECCHHHHH!!!!!!

[Ex-FTG]

"u. s. Navy: A Global Force for International Banksters" This slogan was inspired by two time Medal of Honor winner Marine Corps General Smedley Butler who authored the book "War is a Racket", well worth checking out. Maybe the survivors of the USS Liberty could also provide an alternative slogan.

[garhkal]

I think they should show a Deck seaman chipping paint and sweeping the pier and say "This could be your job for the next few years".

Agreed. It seemeed to focus (like they always seem to do) on the high profile GLAM jobs. Rather than the nitty gritty of what actually is done.

Go back to the driving board on this one Big Navy.

I actually like the new ad as it strives to put us in a better light.

[Oceans One]

This is a joke when the Navy is planning to devastate the Northern Calif. coast, Oregon and Washington with Naval weapons testing that will leave thousands of marine mammals dead, interrupt the whale migration patterns and leave a toxic stew of chemicals in the ocean.

If that were a true slogan the Navy would be working to clean up the oceans, the toxic plastic gyre the size of Texas and to help people in countries impacted by rising oceans and hurricanes to safer homes.

[Variable Wind]

This is a joke when the Navy is planning to devastate the Northern Calif. coast, Oregon and Washington with Naval weapons testing that will leave thousands of marine mammals dead, interrupt the whale migration patterns and leave a toxic stew of chemicals in the ocean.
Oh dear, seems like we have encountered the rare eco-nazi in his natural habitat...the anonymous internet. Unfortunately, this species has been listed as "protected" by the father of the internet himself, Al Gore. Otherwise, this ignorant specimen would have died out with other mythical creatures like the Y2K fanatics and Redskins fans.

If that were a true slogan the Navy would be working to clean up the oceans, the toxic plastic gyre the size of Texas and to help people in countries impacted by rising oceans and hurricanes to safer homes.
News flash joker, there is no such thing as man-made global warming. How about we throw you into the ocean to play with all of your friends, like Barry Barracuda and Simon the Shark. You guys could do a song and dance routine and entertain all of the sailors. It would be good for morale after getting hit with this slogan.

[acesfilter]

Some of my daughter's friends from her high school were over this weekend and saw the commercial during a football game. They loved it! One of them (a 16 year old Hispanic female) was ready to join because she said she would like to be part of something that did good for others.

Based on this comment right here, I can totally understand why you're a member of the unregistered mob.

[acesfilter]

This is a joke when the Navy is planning to devastate the Northern Calif. coast, Oregon and Washington with Naval weapons testing that will leave thousands of marine mammals dead, interrupt the whale migration patterns and leave a toxic stew of chemicals in the ocean.

If that were a true slogan the Navy would be working to clean up the oceans, the toxic plastic gyre the size of Texas and to help people in countries impacted by rising oceans and hurricanes to safer homes.

Good Heavens! :eek: You're right! I'll call Captain Planet immediately!

:rolleyes:

[hawk71049]

.
How about we throw you into the ocean to play with all of your friends, like Barry Barracuda and Simon the Shark.

I was enjoying a nice cup of coffee.... Till I read this... lmao...
Post of the day...
Damn... that is funny.... :D :D
.

[Variable Wind]

http://1.bp.blogspot.com/_Yz_gRNr1p94/SGFBR4Z6IFI/AAAAAAAAGgY/1lyAsgTZpFk/s400/captainplanet6.jpg

A Global Force for Good.

[Variable Wind]

http://patrioticwebsitesofamerica.com/images/stories/marcus_luttrell_navy_seal_in_afghanistan_prior_to_ red_wing.jpg

Americas Force of PWNAGE

[scrag]

This is a joke when the Navy is planning to devastate the Northern Calif. coast, Oregon and Washington with Naval weapons testing that will leave thousands of marine mammals dead, interrupt the whale migration patterns and leave a toxic stew of chemicals in the ocean.

If that were a true slogan the Navy would be working to clean up the oceans, the toxic plastic gyre the size of Texas and to help people in countries impacted by rising oceans and hurricanes to safer homes.

You are actually on to something after we secretly detonate the 100megaton Nuclear Whale Killer weapon and deploy the latest stealth carrier which resembles an upside down kiddie pool - we could then get a picture of a sailor giving mouth to mouth to a HUMPBACK or maybe imagine if we could show ourselves fighting an ecological terror like GODZILLA or may PENGZILLA or WHALEASAURUS - whatever - it has done miracles for the Japanese Self Defense Force - so far 0 and 50 against large monsters - but there recruiting is up!!!!
YOU ARE A FRICKEN GENIUS!!!!

Oh I heard that the STEVE IRWIN is hiring......

Besides WHALES SUCK!

[anamericansoldier]

You are actually on to something after we secretly detonate the 100megaton Nuclear Whale Killer weapon and deploy the latest stealth carrier which resembles an upside down kiddie pool - we could then get a picture of a sailor giving mouth to mouth to a HUMPBACK or maybe imagine if we could show ourselves fighting an ecological terror like GODZILLA or may PENGZILLA or WHALEASAURUS - whatever - it has done miracles for the Japanese Self Defense Force - so far 0 and 50 against large monsters - but there recruiting is up!!!!
YOU ARE A FRICKEN GENIUS!!!!

Oh I heard that the STEVE IRWIN is hiring......

Besides WHALES SUCK!

LMAO!!! PENGZILLA domination!

[tribexa]

Well the new slogan, "A Global Force for Good" is a classic example of Neuro-Linguistic Programming and anyone high up in Intelligence will know this.

A Global Force for Good is supposed to conjure up in your mind pictures of Good Morals, we're the good guys, etc...but how about this picture...A Global Force for Good as in forever, for all eternity, A Global Force whose presence will always be there to dominate and control the oceans of the world, so get used to it...and quick!

And the use of the word America is there as a warning to the "other side" that the plans for unification of Canada, The USA, and Mexico is about to become reality.

I hope this helps.

[ex-PO2, USNR]

I was active for 3 and reserve for 7, deployed on three carriers. I liked the imagery used in the commerical but hate the slogan. I like the use of WWII film to honor their bravery and courage. Showing the USNS Mercy is nice but showing too much humanitarian aid missions and not enough true Navy action could dispel what the Navy is really about, as others have said here. This is truly the motto of those who care what other countries think of us. "Peace through superieor firepower" is my motto, but in these liberal-leaning times the new Navy slogan really says, "Please like us".

"It's not just a job, it's an adventure"

[Variable Wind]

I was active for 3 and reserve for 7, deployed on three carriers. I liked the imagery used in the commerical but hate the slogan. I like the use of WWII film to honor their bravery and courage. Showing the USNS Mercy is nice but showing too much humanitarian aid missions and not enough true Navy action could dispel what the Navy is really about, as others have said here. This is truly the motto of those who care what other countries think of us. "Peace through superieor firepower" is my motto, but in these liberal-leaning times the new Navy slogan really says, "Please like us".

"It's not just a job, it's an adventure"

I always thought that slogan was one of the best ones ever.

[F.M.HOLMES JR, USN RET]

Leave The Slogans Alone, Its Been A Proven Traditions.

[Booger]

I finally saw a Navy commercial with the new slogan last night. Stupid. About the only cool thing about the ad was the fact that James Earl Jones was narrarating it. The message was a bit lame at the end.

Anybody else find it strange that the "global force for good" message is delivered by Darth Vader?

[garhkal]

The black actor who is doing the voice for this is not the same as the one doing the voice for vader.

[scrag]

The Navy "Who's driving anyway"

BE all that you can't be in the Army. Be a Global force for good eating and getting fat, inpregnating woman and swilling beer" Go Navy

The Navy introduced a new program of tagging whales with the bows of their ships....:cool:

The Navy - we will blow you up and put a band aid on you at the same time...

The Navy sponsored by.....(fill in the blank)

The Navy adopts the cash for clunker program - you gotta a clunker ship or sub - no problem we will overcharge you for it's replacement....

[SailorDave]

The black actor who is doing the voice for this is not the same as the one doing the voice for vader.

The voiceover is done by Keith David

Darth Vader was James Earl Jones

[scrag]

The CNO announced today that the Navy was undergoing an effort to place billboards in areas of natural disasters that the USN has lent assistance to reminding those it helped that they are now part of an advertising campaign for recruiting. He also stated that DOD scientists had developed a Tattoo for whales that would also say that we are a Global Force for good - even whales.

[pawn65]

I was active for 3 and reserve for 7, deployed on three carriers. I liked the imagery used in the commerical but hate the slogan. I like the use of WWII film to honor their bravery and courage. Showing the USNS Mercy is nice but showing too much humanitarian aid missions and not enough true Navy action could dispel what the Navy is really about, as others have said here. This is truly the motto of those who care what other countries think of us. "Peace through superieor firepower" is my motto, but in these liberal-leaning times the new Navy slogan really says, "Please like us".

"It's not just a job, it's an adventure"

I think that was the 2004 slogan? that was good and i like the new commercials, especially the aviation part but the slogan is garbage. They should go back to "It's not just a job, it's an adventure".