Air Force to unveil 3-D commercial - Military News | News From Afghanistan, Iraq And Around The World - Military Times

Air Force to unveil 3-D commercial

The Air Force is going 3-D.

On Friday, the service will unveil its first 3-D commercial during a special screening of “Avatar,” the 3-D science-fiction film by director James Cameron opening nationwide the same day.

The commercial, the first 3-D spot to be run by a military service, will premiere before a 9 a.m. showing of “Avatar” in San Antonio, according to the Air Force Recruiting Service at Randolph Air Force Base, Texas.

Air Force recruiting officials and advertising agency GSD&M Idea City of Austin, Texas, partnered with Screenvision to place the “Space” TV commercial on more than 950 screens across the country.

Col. Michael J. Tillema, chief of the recruiting service’s strategic marketing and communications division, said in a statement that the commercial’s futuristic feel is fitting for the caliber of airmen being sought by the Air Force.

“The Air Force recruits to retain, so we recruit the brightest candidates possible and provide them with the highly technical training that will give them the skills to sustain our superior combat capability,” Tillema said.

The Air Force is one of only three advertisers to use 3-D technology, according to the recruiting service.

“The 3-D experience really makes the Air Force brand come to life,” Jeanine Swanson of GSD&M Idea City said in a statement. “It’s another example of how the Air Force has become a leader in the cinema space.”