Beth Callendar, a Great Clips general manager and veteran who was inspired to join the army after hearing stories from her grandfather serving in World War II.

Great Clips, the world’s largest hair salon brand, has launched a new kind of Veterans Day and Remembrance Day campaign that highlights the veterans, active military members, and supporters that make the brand great. The #GREATful4VETS campaign tells the stories of individuals across the Great Clips network in the U.S. and Canada including franchisees, salon managers, stylists, family members and loyal customers, who have actively served or go above and beyond to support those who have served in the military.