Reebok, rebranded: CrossFit pairing with workout-wear company for unlikely team

Reebok and CrossFit are gym buddies now. Here's what OFFduty writer Jon Anderson had to say:

CrossFit … and Reebok? Really? Devotees of the no-frills fitness movement already had raised eyebrows when the name of the 1980s fashion throwback was emblazoned throughout the CrossFit Games last summer as the title sponsor of the annual "Fittest on Earth" event.

Now, CrossFit gyms brandishing the Reebok name are sprouting up everywhere, and the Massachusetts-based subsidiary of Adidas is launching new lines of CrossFit-branded shoes and apparel. Currently available only online, the new fitness wear will be in retail outlets — including military exchanges — in the coming months.

Read the rest of Jon's story about the new Reebok/CrossFit partnership here.

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