Actor from Army’s pulled ‘Be all you can be’ ads convicted of assault
The Army quickly cut ties with Jonathan Majors after his March arrest.
By Davis Winkie
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New Be All You Can Be ads arrive amid Army marketing leadership change
Watch the Army's new "Be All You Can Be" advertisements here.
By Davis Winkie
Brett Crozier, ‘maverick’ fired as carrier CO, wouldn’t change a thing
The former CO of the USS Theodore Roosevelt, fired for his efforts to help his sailors, regrets nothing: "I did it out of love for my crew."
This general helped steer the Army’s post-Vietnam transformation
Archival materials at the Army Heritage & Education Center detail the work of Gen. Maxwell Reid Thurman, an architect of the 1980s "Be all you can be."
By Professor Emeritus Col. James Martin (ret.)
Refreshed ‘Be all you can be’ ads coming after Jonathan Majors arrest
The Army is working to retrofit old advertisements with new messages after the actor's arrest.
By Davis Winkie
Is the Army’s $117 million rebrand dead after Jonathan Majors’ arrest?
The future of the Army's major rebrand effort remained in limbo Monday.
By Davis Winkie