Latest "Gen Z" stories

Marine Corps exceeds its enlistment goal by 21 people

The Corps was the only branch other than the relatively small Space Force to hit its recruitment targets by Oct. 1.

By Irene Loewenson

7 weeks ago

Gen Z Marine lays out some ideas for fixing military recruitment

Some people think of Gen Z as the “everyone-gets-a-trophy generation,” 2nd Lt. Matthew Weiss said. But that’s not how he sees it.

By Irene Loewenson

2 months ago

The next Army recruiting tool amid a slump? It could be the metaverse.

The U.S. Army missed its fiscal 2022 recruiting goal by thousands of new soldiers, leaving it shorthanded.

By Colin Demarest

6 months ago

To recruit Gen Z, the top Marine makes an appeal to older generations

The top Marine thinks young people need to hear more about the value of serving. And not from him.

By Irene Loewenson

11 months ago

What’s missing from the conversation on Air Force recruiting?

The Air Force says it’s having one of the toughest recruiting stretches of the past quarter-century.

By Rachel S. Cohen

14 months ago

Recruiting is hard. These YouTubers may have cracked the code

Airmen who have amassed followings on YouTube say the military doesn’t understand how to meet Generation Z and Millennials where they are: online.

By Rachel S. Cohen

15 months ago

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