GovX is an online discount site that isn't driven by time-based deals and offers more than fitness gear. (Though really, what else would you buy?) You can browse at your leisure without pressure to snatch up a deal before it sells out or expires.

Think of it like Overstock.com a large online marketplace with new, premium products -- but limited to a specific audience. Who makes up that audience, you ask? Here are the rules, from the GovX website, for who can register:

  • Active-duty, reserve or retired military.
  • Federal, state and local government employees.
... GovX's tips about registration:
  • The easiest way to join is by entering your .mil or .gov email address during registration. This gets you approved instantly once you have confirmed the address.
  • If you want to register with a personal email address, you will need to provide us a copy of your military or government ID card. You'll find all the details on how to do this on the registration form once you get started.
Once your account has been approved, you're free to start shopping. The site currently includes 40 brands -- most products are discounted 25 percent to 40 percent -- though the folks at GovX told us several more will be going live soon. Don't expect to find your your favorite Patagonia, North Face or other high-end items yet, though the outdoors section does include a large selection of Princeton Tec lights. You won't find a giant selection of brands, but you will find lots of categories to choose from. The site will keep expanding as it adds to its list, so it's one worth watching. Check it out GovX.com here. * Update: GovX asked us to mention their give back program. Here's what they had to say:

GovX Association and Foundation Support Program: Built to thank and honor those who serve, GovX.com also allocates a portion of proceeds from purchases made by its members to benefit military associations and foundations to support the families of both the armed forces and law enforcement. The give-back program enables military and government associations to easily extend GovX's savings as a benefit to their members through the GovX Association and Foundation Support Program. Participating military and law enforcement associations, including the Air Force Association, Marine Corps Association & Foundation, and Navy Seal Association, to name a few, receive a portion of the proceeds from their members' purchases.

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