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Army’s head of aviation moves to new role

Brig. Gen. Matthew Braman became chief of the Army Enterprise Marketing Office this month to focus on advertising and boosting recruitment.

7 weeks ago

Army recruiting reforms go ‘back to the future’ to fix ongoing crisis

The Army appears to have modeled recruiting reforms after a defunct organization that fell victim to budget cuts, not performance.

By Davis Winkie

22 months ago

After missing goal again, Army announces sweeping recruiting reforms

The service's recruiting will eventually look more like that of private sector companies.

By Davis Winkie

24 months ago

New Be All You Can Be ads arrive amid Army marketing leadership change

Watch the Army's new "Be All You Can Be" advertisements here.

By Davis Winkie

2 years ago

Is the Army’s $117 million rebrand dead after Jonathan Majors’ arrest?

The future of the Army's major rebrand effort remained in limbo Monday.

By Davis Winkie

2 years ago

Army pulls ‘Be all you can be’ ads after on-screen narrator arrested

Actor Jonathan Majors' arrest for alleged assault, strangulation and harassment derailed the Army's rebrand project.

By Davis Winkie

2 years ago

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