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Why I serve
Fewer Americans are willing to serve. Presenting honest examples of what a life in the Air Force offers — why it’s rewarding and attractive — would help.
By Gen. Duke Z. Richardson
Memorial Day flower donations at Arlington have ‘dried up’
A florist organization that has been placing Memorial Day flowers at gravesites at Arlington National Cemetery for over a decade is calling for help.
By Zamone Perez
This general helped steer the Army’s post-Vietnam transformation
Archival materials at the Army Heritage & Education Center detail the work of Gen. Maxwell Reid Thurman, an architect of the 1980s "Be all you can be."
By Professor Emeritus Col. James Martin (ret.)
How embracing ‘Be all you can be’ resurrected Army marketing
The rebrand is the latest move in a series of service-wide efforts that may reduce recent years’ recruiting struggles.
By Davis Winkie
When disaster strikes, Team Rubicon’s veteran volunteers respond
Team Rubicon's veteran volunteers respond to disasters around the globe.
By Dave Lubach